Do GEICO Woodchucks Chuck Wood?

GEICO video provides their own wood chucking proof that you really can save on your car insurance with them in 15 minutes.

Summary

The commercial starts with a GEICO spokesperson asking, “Could switching to GEICO really save you 15% or more on car insurance?” After a pause, he then asks the question, “Do woodchucks chuck wood?” 

The scene switches to two woodchucks throwing (chucking) wood into a pond in front of a cabin. The owner of the cabin drives across a nearby bridge and yells at the woodchucks to, “…quit chucking my wood.”

After one last toss by one of the woodchucks they run off into the woods and the commercial closes with the GEICO logo over the cabin scene and the announcer stating, “GEICO, 15 minutes could save you 15% or more on car insurance.”

Point of the Commercial

GEICO is making the point to the viewers that you really can save 15% or more on car insurance because they just showed you that woodchucks really do chuck wood. We all know that in real life woodchucks don’t do this, at least where I live they don’t.

Actually, I had no idea what a woodchuck was and I had to look it up.  Turns out we do have woodchucks where I live, but we call them marmots or groundhogs in the Pacific Northwest. Regardless, they still don’t chuck wood, unless they are in a GEICO commercial.

What the Insurance Company Wants You to Do

Obviously, GEICO wants you to give them 15 minutes of your time to see if you can save 15% or more on your insurance premium by switching to them from your current carrier. They tell you right out what they want from you.

But, there is also a less obvious underlying reason that GEICO is aiming for with this ad.

When you watch this ad, it makes you laugh. It has nothing to do with car insurance, but it is ridiculously funny and you tell other people about it. They then see it and tell other people about it. GEICO has just succeeded in getting people to talk about the commercial and get their name passed around by word of mouth.

This seems to be the real motivation of what they want you to do.  In fact, if you watch the commercial again, they make no mention of you calling or clicking on their website to get your quote. The only contact information that they provide is a quick shot of their company logo with geico.com underneath it.

My Opinion

I love this commercial. It is hilarious and for me it still hasn’t gotten old even though I have now watched it close to 10 times in a row in the last 20 minutes. Thumbs Up.