Scoring a Touchdown with The General Auto Insurance

The General Auto Insurance plays to the technology fans and tries to score a touchdown by advertising a very low insurance premium.

Summary

Commercial opens with a computer animated general in a football uniform (complete with 5 stars on his football helmet). He is throwing a football and at the bottom of the screen is the phone number and web address to contact The General Auto Insurance.

Announcer: The General scores again and again with super low monthly payments for auto insurance.

On screen we watch the General complete one football move after another. On the screen the “Monthly Payment As Low As $39” shows. The screen changes to a penguin in a Ref uniform with “No Personal Information Required” on the screen.

Announcer: Just go to thegeneral.com on your tablet, computer or Smartphone.

On screen we watch as the penguin and the General show examples of the different devices that you can use to contact The General Auto Insurance.

Announcer: Or call us for a fast free quote.

Screen changes to the view of an empty football stadium and field with the name, contact information, legal disclaimer for The General Auto Insurance. On screen is the “As Low As $39” once again.

Announcer: Right now you can get insured and stay insured for as little as 39 dollars a month. Find out how low your monthly payment can be and get instant proof of insurance.

The General kicks the football and makes a touchdown.

Screen changes to the General driving down the road in a sports car and more information for The General Auto Insurance is shown on screen again.

The General: For a great low rate you can get online go to The General and save some time.

Point of the Commercial

The commercial has two points that The General Auto Insurance is trying to get across. First, The General Auto Insurance is really playing up their online presence and how easy it is for someone to get a quote from them.

Second, The General Auto Insurance is playing to the low rates that they have. With the other insurance companies they point out that they can save you a certain percentage over the other companies. Rarely do you hear a company announcing what their rates start at.

What They Want you to Do

The General Auto Insurance is definitely an online type of insurance company. They are the only insurance company that I have ever seen mention using your Smartphone and tablet to contact them. Usually you only hear “visit us online” when an insurance company is encouraging online contact.

The General Auto Insurance does throw in their phone number a couple of time as well. This is more than likely for those that still do not use computers or the internet as they don’t want to leave out the potential insurance dollars of that demographic.

My Opinion

I am not a big fan of computer graphic cartoons that look like this. I guess you can blame it on the high standards that companies like Disney and DreamWorks has perched me at. I think the only thing that I do like about this insurance is that The General Auto Insurance does something new by encouraging you to contact them on your Smartphone or tablet. Unfortunately, this is not enough to redeem this particular commercial from The General Auto Insurance for me.

I would give this commercial from The General Auto Insurance a thumbs down.