Esurance Car Insurance: Dating Profile Sent

Frank from Esurance Car Insurance learns to never question how hard a computer tech works.

Summary

Commercial opens at one of the Esurance Car Insurance office buildings. On one side of the room are the online insurance employees (techs) and on the other side of the room are the call-in insurance employees (specifically, Frank).

Tech: Phew, I need a break from programming all these car insurance discounts-online.

Frank: I’m dishing out discounts all day. Doesn’t the Esurance website do most of your work? (sound effect) Safe Driver Discount (sound effect) Home Owner Discount (sound effect) Multi-car Discount.

Tech: (sound effect) Everyone has your online dating profile.

Frank: Huh?

Girl Behind Frank: You DJ on the weekends?

Frank: (DJ sound effects)

Announcer: Tons of discounts. See for yourself at Esurance. Technology when you want it-People when you don’t.

Point of the Commercial

You would think that the point of the commercial would be the Esurance Car Insurance discounts that the tech and Frank are talking about, but it’s not. The point of the commercial is that Esurance Car Insurance offers you the option of being able to take care of getting your insurance online or by calling them.

It sounds like Esurance Car Insurance is trying to correct the misconception that they are strictly an online company. This is actually smart on their part as it opens up the demographic of older insurance customers that do not use the internet to conduct business. Now they know that Esurance Car Insurance can be contacted by phone to get a quote, if they didn’t know it already.

What They Want you to Do

Esurance Car Insurance says nothing about calling to get a quote anywhere in the commercial. Don’t believe me? Go and read back through the summary above.

Instead Esurance Car Insurance does something else. They ask you to come and visit them to see what other discounts that they offer. This is very tricky of Esurance Car Insurance. Because once you get to their website, you have to get a quote to find out what discounts that they offer apply to you personally.

My Opinion

I like that Esurance Car Insurance is going away from the strictly cartoon commercials. This commercial is simple, gets the point across that Esurance car insurance has a lot of discounts that they give, can be contact with or without the internet and it is funny.

Honestly though, if you watch this commercial just once I can almost place a wager that you won’t even remember what discounts Frank names off. The sound effects that they are making with their mouths have completely captured your attention and you can concentrate on nothing else.

This is good, because even if you think that they are stupid noises, they are still funny. It also means that Esurance Car Insurance has done their marketing job as you will tell your friends about the funny commercial from them with the dumb mouth sound effects.

I am giving this Esurance Car Insurance commercial a thumbs up.