Snoopy Navigates the “IF” Questions in Life with MetLife Insurance

MetLife Insurance brings us back to the whole reason we purchase insurance in the first place.

Summary

Announcer: As a new car owner you face a lot of big ifs: if you can’t avoid every obstacle, if you can’t avoid every hazard, if your current insurance doesn’t provide full replacement coverage. With MetLife auto and home you’re automatically covered at no additional cost for a full year, with no depreciation.

One more way we help you build a personal safety net with guarantees for the road ahead. Call on our expertise and we will help you navigate the “ifs” in life.

As the announcer speaks we watch Snoopy drive from the sales lot with his new vehicle and successfully avoid all the “ifs” that life can throw at him in this commercial.

Point of Commercial

This is a classic insurance commercial. MetLife Insurance doesn’t proclaim that they are the cheapest, the fastest at getting you a quote or even the biggest insurance company out there. They cutely tell you that they will be there for you “if” something bad happens to you in your vehicle.

Helping you during an accident is the exact reason we purchase car insurance and MetLife Insurance is playing on that point.

What They Want you to Do

MetLife Insurance wants you mostly to trust that they will be there for you if you choose them as your insurance company. They don’t push any certain method of contact through the commercial as you don’t actually get any contact information until the end of the commercial.

At the end the announcer makes a casual mention of calling them (classic call to action in a commercial) and then the end screen provides a 2 second shot of all the different methods they can be reached. These 2 seconds is just enough to register that the information is there, but not enough to write it down or remember them all.

My Opinion

This MetLife Insurance commercial is simple, cute, endearing (who doesn’t like Snoopy) and to the point. In other words, it provides entertainment while at the same time being clear as to what the commercial is selling.

I like commercials like these because then I don’t have to scratch my head after the commercial and wonder how in the world the commercial had anything to do with the product they were trying to sell.

I give this MetLife Insurance commercial two thumbs up.