A Fraternity Prank on a Mercury Insurance Group Customer

Another inspired story from an actual Mercury Insurance Group Customer that makes our regular vehicle problems look tame.

Summary

Commercial opens with a gentleman (a Mercury Insurance Group customer) sitting in a chair talking to us.

Customer: My Mercury moment happened during Rush Week.

The scene changes to the same customer looking up at the roof where a sedan marked with Greek letters from a fraternity on it.

Customer: When I discovered my car had been moved from its reserved parking spot. Thankfully I chose Mercury as my insurance company. They got my car off the roof and into a body shop in no time. It looks great; and now I get a free car wash every week. Isn’t that right gentlemen?

Scene changes to 5 young men washing the same sedan that was on the roof earlier, but it now no longer has Greek letters on it.

The scene changes again to the Mercury Insurance Group logo, with their website and phone number.

Announcer: We’ve dropped our rates 10% or more and added new discounts and benefits too. Get a quote at Mercuryinsurance.com.

Point of Commercial

The fine print at the bottom of this Mercury Insurance Group commercial clearly states that this commercial is not a testimonial. So, the events that are shown in the commercial are just inspired by actual customers and their experiences; this particular one may or may not have necessarily happened.

Still, Mercury Insurance Group is using these stories (there is a whole series of these types of commercials) to show that no matter how odd your claim may be, they will be there to help.

What They Want you to Do

Mercury Insurance Group is looking for two courses of action from you. First, they want you to think about your current insurance company and how helpful they are to you. Would they go out of their way to help you like Mercury Insurance Group is saying that they do for their customers?

Second, they want you to visit their website. They show you the website address at the end and also verbally ask you to visit their site. The phone number is also shown, but I really think that it is just there for the few potential customers that don’t use the internet.

My Opinion

I am really split on this commercial. Yes, it was entertaining. No, it is not true story.

I also am not feeling a huge urge to rethink my current insurance or to contact Mercury Insurance Group for a quote. So, there is no inspiration in this particular commercial that would cause me to take any action; which is a must if you want to sell insurance.

I give this Mercury Insurance commercial a thumbs up and a thumbs down.