Allstate Insurance Gets into the Fairytale Business with Cinderella

Allstate decides to take a little artistic license with the well-known, Cinderella fairytale.

Summary

Usually I give a full summary of the commercial here, including everything that is said and done. However, with this one there isn’t enough room to provide the summary and analysis. This commercial is 2 ½ minutes long, so I am just going to give a quick rundown of what happens. I really recommend that you watch the commercial, instead of only reading the summary.

Here we go:

The commercial starts with a dad reading his daughter a bedtime story. The story happens to be Cinderella, but with an Allstate twist. As the dad proceeds to tell the story, the daughter adds her own, funny details to the story.

She adds that Cinderella not only lives with her stepmother and two stepsisters, but she has a pet pony in the house, as well. If you think about it though, the pony is probably more realistic than having talking mice as pets.

The story goes on as normal, until Cinderella flees the ball before the stroke of midnight.

As the driver drives away from the castle with Cinderella in the carriage, he gets into an accident. Cinderella’s fairy godmother then reappears and whips out her cellphone to call her Allstate agent.

The Allstate agent has the broken carriage (this thing is in pieces) towed away, and Cinderella’s “rental carriage reimbursement” provides her with a new carriage to get home. But before she can get in her “rental carriage” the prince catches up to her with her missing shoe, and they live happily ever after.

Point of Commercial

I wasn’t really sure what the point of this Allstate Cinderella commercial was when I first watched it, besides being cute. But after thinking about it, I am wondering if Allstate isn’t trying to reach out to the younger ones that don’t quite have their driver’s licenses yet.

With throwing in the rental coverage into the story of Cinderella, you are teaching those that don’t know much about insurance how rental reimbursement work. So when they do start to drive, they will know about the coverage and think about putting it on their vehicle.

What They Want You to Do

Allstate wants you to laugh and they do a good job in getting that done. You would have to be made of stone not to find at least one thing funny about this commercial.

It is also a cute commercial for Allstate. Both the cuteness and the laughter create positive feelings in your head for Allstate, leading to a higher opinion of the insurance company.

My Opinion

This is a really cute commercial, and I know that this wasn’t meant as a mainstream type commercial, but kudos to Allstate for getting creative. Also, a big thank you for not telling us the amount of money Cinderella saved by going with Allstate, instead of another cut-rate carriage insurance.

Giving this Allstate Cinderella commercial two thumbs up.