Allstate Insurance: Sold on the Tiny Tow Truck

Allstate Insurance capitalizes on the visuals with a grocery store analogy and free toy.

Summary

Commercial opens in grocery store with the Allstate spokesman and a woman walking down the aisle towards him.

Spokesman: If insurance was sold in the grocery store….

Woman grabs a red can of State Farm off of the shelf in front of the spokesman.

Spokesman: Whoa-wait-whoa whoa-wait a minute.

Woman: What?

Spokesman: Just like that? Did you even see the Allstate?

Cameras pans back and we see a long row of 5 shelves with cans of Geico, State Farm, Allstate, Farmers and Nationwide.

Woman: It’s cute. What is it?

Spokesman: Great insurance. You get accident forgiveness, deductible rewards, safe driving bonus checks; plus a free lifetime membership in Good Hands Road Side Assistance just for calling.

Woman: (grabs the can of Allstate that has a toy tow truck on the top of the can) Sold.

Woman walks away with her new can of Allstate.

Spokesman: Tiny tow truck, works every time.

Commercial goes to a blue screen with “Call Allstate” “Shop Less Get More” and the words “Local Agent” and the Allstate phone number.

Spokesman: Shop less, get more. Make one call to an Allstate agent.

Point of the Commercial

Allstate Insurance is promoting their “free lifetime membership in Good Hands Road Side Assistance” along with the other perks that Allstate Insurance offers its clients. Also that there are a lot of insurance companies out there that all seem the same, but that Allstate insurance can offer you more (toy tow truck represents this).

What They Want you to Do

First, Allstate Insurance wants you to mull over all of the perks that they can offer you. They want you to ask yourself if you are getting all of this stuff from your insurance company.

Second, they want you to call an Allstate Insurance agent. Yes, they put their phone number on the screen, but they also put up the words “Local Agent”. They also specifically tell you to call an agent.

Third, they are putting the idea in your head to not just grab the first quote that you get from an insurance company. Shop around first and look at other companies. Specifically, look at getting a quote from Allstate Insurance before you decide to purchase a policy.

My Opinion

I like this commercial. The voice of the regular Allstate Insurance spokesman is soothing and in this commercial he is funny. The visuals of treating car insurance like grocery shopping is a great visual analysis and will make this commercial stick out in people’s minds. It also makes the “free lifetime membership in Good Hands Road Side Assistance” easy to remember with the mini tow truck.

I give this one a thumbs up.