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Allstate’s Mayhem Introduces the New Claims Satisfaction Guarantee Program

Written by Michele Wilmonen. Posted in Advertising, Research Last Updated: 07/30/2012

Allstate’s Mayhem is back with a new claims satisfaction guarantee program against your cheap insurance company.

Summary

The commercial opens with Mayhem sitting in a cubicle of a claims department and air conducting the on-hold music.

Mayhem: (giggles)

Screen goes to someone on the side of the road that has just run into a traffic barrel and is on his cell phone.

Mayhem: Please continue to hold, the next available claims representative will be with you in 97 minutes (he laughs and reaches over to play a little ditty on a keyboard).

Screen changes to the guy by the side of the road that is the unlucky caller on the line with Mayhem and he has a dumbfounded look on his face. Screen back to Mayhem.

Mayhem: If you have cut-rate insurance, there’s nothing you can do about this.

Screen goes back to the side of the road and the guy that was on the cellphone with Mayhem does an excellent representation of a centerfield to home base throw with his cellphone.

Mayhem: So get Allstate. The only insurance company that guarantees your claim experience won’t be mayhem……

Screen has switch back and forth a couple times now, until we are back to Mayhem who is now twirling around in his chair.

Mayhem: …..like me.

Mayhem pops out of his chair and kicks over the keyboard as he walks out of the office.

Announcer: Introducing the claims satisfaction guarantee only from Allstate. Mayhem is everywhere, are you in good hands?

Point of Commercial

Allstate’s Mayhem has the pleasure of introducing the new claims satisfaction guarantee program from Allstate Insurance.

To prove their point, Allstate has Mayhem take over the claims department of another insurance company. Usually they just point out specific claims that may not be covered. This is why it caught my attention as being something different from their norm.

What They Want You to Do

They want you to be curious about this claims satisfaction guarantee program and call to ask questions.

They reveal nothing about the program, which is brilliant. This leaves people wondering what the heck this program is and how are they going to pull this one off. With nothing revealed, you are left with little choice, but to contact them for more information.

Once they have you one the phone, they can talk you into getting a quote.

My Opinion

I am a little curious about this new program that Allstate’s Mayhem introduces us to. After working in the claims department of an insurance company, I can tell you that there are just some people you CANNOT satisfy. So, how are they going to satisfy everyone?

Other than that, Mayhem always can be counted on for a good commercial. Now, I have to debate whether to call Allstate to find out about their claims satisfaction guarantee program.

Giving this Allstate’s Mayhem claims satisfaction guarantee program commercial two thumbs up.

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Michele Wilmonen

Michele's first introduction to insurance was working for a major insurance company as a file clerk and a mailroom supervisor in a regional office. She learned insurance directly from underwriters and claims adjusters from questions and also watching them do their job. Since then, she's earned a number of insurance certifications from the Insurance Institute of America and also a Bachelor’s degree from the University of Idaho. She blogs at Car Insurance Guidebook.

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