Arbella Insurance and Hockey Goalie Tim Thomas “Savin’ It”

Arbella Insurance Group recruits a hockey goalie to show people that they can save you money on insurance also.

Summary

Bus pulls into the screen with an ad on the side of it that says “SAVE BIG WITH TIM THOMAS AND ARBELLS INSURANCE”. The ad also has a picture of Tim Thomas, a hockey player for the Bruins. On the bus we see Tim Thomas, in full goalie gear, sitting in a bus seat.

Tim Thomas: Savin’ it (says this every time someone tries to sit next to him).

Tim blocks the seat several times with different versions of the “savin’ it”.

Announcer: Bruins goalie Tim Thomas is all about saving and with Arbella, you can be too.

Tim finally allows an elderly lady to sit next to him and he smiles at her.

Elderly Lady: Big save.

Tim Thomas: That’s what I do.

Screen changes to Arbella Insurance Group logo with “Here for your car-home-business”, “Here. For Good”, “You could save 15% | Arbella.com, and finally, the Facebook logo.

Announcer: Find a local independent agent at Arbella.com.

Point of Commercial

Arbella Insurance Group created a cute visual that they are going to save you on insurance, just like a hockey goalie saves his team from the opposing team scoring. It’s a very simple point and made very well in a nice short commercial.

What They Want You to Do

Arbella Insurance actually has a different call to action than what other insurance commercials have. They don’t want you to visit their website for a quote or to contact a local agent for a quote. Instead they want you to visit their website to find an agent. That’s all, they don’t ask for you to call for quote or to see how much you can save. I guess they just assume that you know all that.

My Opinion

Overall, the premise of the whole commercial is cute. Seeing the hockey goalie blocking the seat on the bus for an elderly lady is also something that is memorable, so it will stick in your head when you are thinking about insurance companies to call for insurance quotes.

My favorite part is the very end of the commercial where is says on the screen “You could save 15%”. This is a nice silent jab at GEICO’s “save 15% or more” phrase.

The only things that I didn’t like about the commercial were the lack of options to contact them, as well as the extremely weak call to action at the end.

With all that said, I would give this Arbella Insurance commercial a weak thumbs up.