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Farm Bureau Insurance: You Don’t Have to be A Farmer to Get It

Written by Michele Wilmonen. Posted in Advertising, Research Last Updated: 11/04/2011

Even barbers can get coverage from Farm Bureau Insurance.

Summary

Commercial opens in a barber shop. One of the barbers is speaking to a man under a towel that is sitting in his chair.

Barber: You know- I just don’t know if I can trust her anymore-you know what I mean?

Man in the Chair: Well, I’ve been trying to tell ya…….

Barber places towel on the man’s face further down to cover his mouth.

Barber: We’ve been together almost three years. I know you told me I could do better. I know I could do better!

Man takes off the towel and it’s Farmer Charlie (mascot for the company in some of the Farm Bureau Insurance commercials). He puts on his Farm Bureau Insurance hat.

Charlie: All I’m saying is that if you switch you could save a lot of money.

Barber: But, I’m not a farmer Charlie.

Charlie: You haven’t listened to a word I’ve said.

Camera pans from Charlie, to the barber and to another barber that is shaking his head.

Announcer: You don’t have to be a farmer to save money with Farm Bureau Insurance, get a quote today at fbitn.com

Commercial closes with the Farm Bureau Insurance (Tennessee) logo and the web address for Farm Bureau Insurance of Tennessee.

Point of the Commercial

Farm Bureau Insurance is getting the word out that you don’t need to be a farmer to get Farm Bureau Insurance. You know though, I never really thought that they would just write policies for farmers. With the way that Farm Bureau Insurance advertises in my state and also with companies like State Farm and Farmers Insurance; having special car insurance for just farmers never occurred to me.

What They Want you to Do

This commercial is specifically for Farm Bureau Insurance of Tennessee, you would never know though until the end of the commercial when it shows it. Farm Bureau Insurance does write insurance across the nation, but they have their products separated out for some states. For those in Tennessee that watch this commercial on television, Farm Bureau Insurance is encouraging contact online. This commercial never mentions any other form of contact to reach them.

For those that live outside of Tennessee, unless you do a search specifically for a Farm Bureau Insurance commercial online (like I do) you would probably have never seen this Farm Bureau Insurance commercial.

My Opinion

There is just something with this Farm Bureau Insurance commercial being set in an old fashioned barber shop that puts me at ease. I am not sure if it is because of the setting or if it is because it is filled with the stereotypical type of men that you can usually trust. Whatever it is, Farm Bureau Insurance did a great job.

It is a simple Farm Bureau Insurance commercial that gets to the point, has a little bit of humor and makes you want to go take a walk through an old fashioned downtown street.

I give this Farm Bureau Insurance commercial a thumbs up.

Insurance Agent Fraud

Written by Michele Wilmonen. Posted in Research Last Updated: 10/24/2011

When purchasing an insurance policy you have to be wary of insurance agent fraud.

Insurance Agent Fraud

Becoming a victim of insurance agent fraud can be prevented if you are careful.

The sad truth is that you can really trust no one these days. Gone are the days of being able to seal a business deal with a handshake and gentlemen’s agreements. Now we have to have legal contracts drawn up and signed by all parties involved.

Even in the field of insurance the one person that you are supposed to be able to trust with your money, your agent, can fail you. More and more we are hearing about agent’s being arrested or under investigation due to fraud. Most of the insurance agent fraud is agents keeping insurance premium that is paid to them from their clients and not sending it to the insurance company.

Statistically there are more agents out there you can trust than the ones that are committing the fraud. It is still always a good idea to protect yourself from insurance agent fraud though.

When Purchasing Your Policy

If you opt to buy a car insurance policy from an agent, never walk out of their office empty handed if you have given them money. The ideal situation is to walkout with temporary insurance cards and even possibly a printout of the declarations page of the insurance policy that you just purchased.

If you can’t get the printout of the declarations page, you need to at least have a receipt and the temporary proof of insurance. If you are provided with anything less than this; you should be worried about insurance agent fraud. The agent has given you no proof that you purchased anything and can easily keep the money without anything in return to you.

Have Mail Sent to You

Never have your mail from the insurance company sent to your agent. Yes, some people actually do this.

This increases the chance of insurance agent fraud as you won’t receive the mailed information from the insurance company about your policy. This includes missed payment notices, policy cancellation notices and changes to coverage levels. All of which would alert you to the possibility of insurance agent fraud if you had been making your payments on time to your agent and had never requested any changes to your policy.

Get a Receipt

Whenever you make a payment at your insurance agent’s office always get a receipt. You need to keep proof that you have been making payments in case you are a victim of insurance agent fraud. So if you have an accident, you will have proof that you had been paying for your insurance coverage.

If your agent refuses to provide you with a receipt, do not make the payment to them. Instead contact the insurance company directly about the situation. While you the insurance company on the phone check to make sure that any other payments you made to your agent made it to them.

If you Suspect Insurance Agent Fraud

If you believe that you are a victim of insurance agent fraud contact the Department of Insurance or Insurance Commissioner in your state. They are going to ask you what proof you have so it is a good idea to have the evidence of the suspected insurance agent fraud in front of you. If they feel that you have a valid complaint of insurance agent fraud, they will advise you as to the next steps you need to take.

Shopping for Female Car Insurance

Written by Michele Wilmonen. Posted in Research Last Updated: 11/17/2015

When purchasing female car insurance, start the process by educating yourself.

Shopping for female car insurance

Most women know more about the quality of their shoes than their car insurance, it’s time to change that.

Purchasing female car insurance is no different than purchasing male car insurance. The process is the same and the only real difference is that female car insurance is generally cheaper than it is for the men. But, since all things auto are usually handled by the men, we as women sometimes face the same chauvinistic treatment when we buy car insurance as we do when buying a car.

Here is some advice in how to arm yourself for the process of purchasing female car insurance and getting the best coverage for your money.

Researching Female Car Insurance

Don’t start blindly calling around for car insurance when you are ready for a policy. Do your research and know what you need and what you want first.

You can do this by:

  • Asking family members for help.
  • Older friends that have been buying insurance for a long time.
  • Friends that work in the insurance industry.
  • Sitting down and talking to several insurance agents.
  • Visit websites like Car Insurance Guidebook that provides insurance advice.

Knowing what you need and want from your insurance policy will protect you from getting talked into buying coverages that you really don’t need. Some agents will do this just to get their commission from the sale of you policy to increase. But, by being informed you will not feel helpless and will know what the agent is talking about. Then you can confidently tell them that you don’t need the extra coverage they are trying to sell you.

Shopping for Female Car Insurance

Now that you know what coverages that you need to get for your female car insurance, you are ready to start shopping around for a company. There are three ways that you can start getting quotes to purchase female car insurance: through an agent, directly from a company or a quote aggregator.

When you call an agent you will find that some agents (independent) will write for a number of different insurance companies and others write for just one company. The agent that sells insurance for multiple companies will be able to provide you with more than one quote for female car insurance and can be a big time saver.

Another approach is to get female car insurance quotes directly from the insurance companies themselves. You can call them on the phone or go to their website to get the quotes. The nice thing about getting quotes directly from the insurance company is that you skip the agent and their commission; making your premium automatically cheaper.

Lastly, and my favorite way of getting insurance quotes, is to use a quote aggregator online. A quote aggregator is an independent website that allows you to put in your information and provides you with quotes from multiple insurance companies. It is very similar to getting a female car insurance quote from an independent agent, but without the agent there to try and sell you things you don’t need.

Purchasing Female Car Insurance

It is recommended that you obtain at least 3 quotes for female car insurance when you are shopping around. But, this is just a recommendation feel free to get as many as you need to make a good decision.

Chose the company that you feel most comfortable with and that provides that best coverage for your money. You will find that when you are looking at all of the quotes, all of the coverages may be the same. The only difference is the price that is charged for the coverages.

This would be a good time to research the companies themselves to find out which one provides good claims and customer service. You can do this by:

  • Talking to friends and family.
  • Contacting the Better Business Bureau for complaint records.
  • Finding customer reviews on companies.
  • Reading reviews from other businesses.

Once you have a company and a quote that you feel comfortable with, it is time to contact them to purchase your female car insurance policy.

Esurance Car Insurance: Dating Profile Sent

Written by Michele Wilmonen. Posted in Advertising, Research Last Updated: 11/07/2011

Frank from Esurance Car Insurance learns to never question how hard a computer tech works.

Summary

Commercial opens at one of the Esurance Car Insurance office buildings. On one side of the room are the online insurance employees (techs) and on the other side of the room are the call-in insurance employees (specifically, Frank).

Tech: Phew, I need a break from programming all these car insurance discounts-online.

Frank: I’m dishing out discounts all day. Doesn’t the Esurance website do most of your work? (sound effect) Safe Driver Discount (sound effect) Home Owner Discount (sound effect) Multi-car Discount.

Tech: (sound effect) Everyone has your online dating profile.

Frank: Huh?

Girl Behind Frank: You DJ on the weekends?

Frank: (DJ sound effects)

Announcer: Tons of discounts. See for yourself at Esurance. Technology when you want it-People when you don’t.

Point of the Commercial

You would think that the point of the commercial would be the Esurance Car Insurance discounts that the tech and Frank are talking about, but it’s not. The point of the commercial is that Esurance Car Insurance offers you the option of being able to take care of getting your insurance online or by calling them.

It sounds like Esurance Car Insurance is trying to correct the misconception that they are strictly an online company. This is actually smart on their part as it opens up the demographic of older insurance customers that do not use the internet to conduct business. Now they know that Esurance Car Insurance can be contacted by phone to get a quote, if they didn’t know it already.

What They Want you to Do

Esurance Car Insurance says nothing about calling to get a quote anywhere in the commercial. Don’t believe me? Go and read back through the summary above.

Instead Esurance Car Insurance does something else. They ask you to come and visit them to see what other discounts that they offer. This is very tricky of Esurance Car Insurance. Because once you get to their website, you have to get a quote to find out what discounts that they offer apply to you personally.

My Opinion

I like that Esurance Car Insurance is going away from the strictly cartoon commercials. This commercial is simple, gets the point across that Esurance car insurance has a lot of discounts that they give, can be contact with or without the internet and it is funny.

Honestly though, if you watch this commercial just once I can almost place a wager that you won’t even remember what discounts Frank names off. The sound effects that they are making with their mouths have completely captured your attention and you can concentrate on nothing else.

This is good, because even if you think that they are stupid noises, they are still funny. It also means that Esurance Car Insurance has done their marketing job as you will tell your friends about the funny commercial from them with the dumb mouth sound effects.

I am giving this Esurance Car Insurance commercial a thumbs up.

Happy Halloween from Car Insurance Guidebook!

Written by Todd Clay. Posted in Research Last Updated: 10/24/2011

Driving on Halloween can be full of tricks while the children are out looking for treats.

Keep an eye out for trick-or-treaters while driving on Halloween.

Keep an eye out for trick-or-treaters while driving on Halloween.

Halloween is here again which means little ghosts and princesses will soon be wandering the neighborhood in search of Halloween treats. Because these children only have their costumes and candy on the mind this night, it is up to us adult drivers to make sure that they are safe while on the road.

We here at Car Insurance Guidebook want to wish everyone a happy and fun Halloween. We also hope that you will be safe and would like to offer the following advice for driving on Halloween.

Watch For the Kids While Driving on Halloween

Per the Center for Disease Control, children are more likely to be killed as a pedestrian by a car on Halloween than at any other time of the year. They are excited and paying attention to cars driving on Halloween is the last thing on their minds. They are also dressed up for the holiday and most Halloween costumes are dark and hard to see.

To prevent hitting a trick-or-treater, slow down while you are driving in neighborhoods. Be especially vigilant of little ones walking along the side of the road and stop when it looks like there is a child wanting to cross the street. It is better to stop and let them cross than them running out in front of you while you are driving on Halloween.

No Distracted Driving on Halloween

Anytime you drive it is important to not let other distractions take your mind or your eyes off the road, this is especially important while driving on Halloween. Looking down at your cell phone to read a text is enough time to hit a trick-or-treater that has ran out in front of you on the road.

This is definitely not a situation that you want to find yourself in. The legal issues, financial issues and not to mention the lifetime of guilt that result from hitting a child with your car. All started because you were distracted while driving on Halloween.

Driving on Halloween in Costume

Adults like to get dressed up on Halloween also and there is nothing wrong with that. Usually we are dressed up for a party though instead of trick-or-treating. If you are driving on Halloween to a party, keep in mind any restrictions your costume may put on your driving ability:

  • Don’t drive wearing a mask.
  • Don’t drive if your makeup is running into your eyes.
  • Pull over if fake hair or eyelashes have detached and are in your eye.
  • Don’t drive if your costume is extremely bulky and gets in the way of operating your car.
  • Don’t drive if your costume is so tight that you can’t move to be able to drive your car.
  • Remove gloves that reduce your grip on the steering wheel.
  • Wear shoes that allow you to operate the pedals of your car.

Don’t Drink and Drive

There are going to be enough additional obstacles on the road while driving on Halloween that you don’t need to be driving drunk. Not only should you keep the safety of the kids in mind, also remember that police departments usually put out additional patrols on Halloween. They do this to crack down on drunk driving on Halloween and will be looking for those that do.

If you get caught driving drunk you can look forward to the treat of having your insurance premium increase. A DUI is not something that insurance companies are in the habit of forgiving even if it is your first offense. If you are a multiple DUI offender and you still are able to keep your license; you may lose your insurance coverage.

So don’t take a chance and stay sober while you are driving on Halloween.

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