Farmers University and Distracted Driving

The student agents learn an important lesson about distracted driving and their role in helping safe drivers get better rates.

Summary

Commercial opens at the entrance of the University of Farmers campus with bells ringing.

Professor:  Distracted driving, it accounts for 25% of car crashes.

We see a boom box fall from the sky and the distractions for the student agent all start.

Professor: Music, cell phones, food; the list goes on.

Student outside of the car: This is why safe driving is so important.

Professor: Correct.

Student in car: That’s why the best agents help safe drivers get a lower rate.

Hot coffee is poured into the lap of the student driving the car

Professor: Exactly.

More distractions, including a “Saturday Night Live” type friend jumps into the front seat of the car rocking out to the music.

Student driving crashes the driving simulator into a stop sign after glancing over at the passenger in the front seat.

Announcer: We are Insurance

Chorus: We are Farmers

Commercial closes with Farmers logo and the types of insurance that they provide.  On the bottom the only contact information is farmers.com.

Point of the Commercial

Most of the series of Farmers’ University commercials are telling potential Farmers’ customers that Farmers’ agents are highly trained in insurance. This particular commercial highlights not only that agents help good drivers that don’t drive distracted get good rates, but also the dangers of distracted driving.

With how dangerous and more common distracted driving has become, you could say that this is a Farmers’ commercial and a public service message all rolled into one.

What They Want you to Do

With the only contact information at the end of the commercial being the Farmers’ website address, they want you to visit their website. They don’t encourage you to get a quote from them or to contact your local agent in this commercial. So they are really not asking you to do anything, just letting you know about distracted driving, what lines of insurance they write and also where to find them online.

My Opinion

This has to be my new favorite University of Famer’s commercial. While Farmer’s is reaching for funny in most of their other commercials like this, they have never quite made it (in my opinion). But, they hit it head on with this one and all while seriously talking about a very important topic.

The funny thing is that I am concentrating so much on watching all of the different things that are going on while the guy is doing the driving simulation that I am too distracted to listen to the commercial. I had to close my eyes just to pay attention to what they were saying. I guess it’s a good thing that I am not driving at the moment.

Of all the distractions that they show, the lipstick on a pole is the one that gets me laughing. Which distraction is your favorite?

Giving this one a definite thumbs up!