Geico Gets the Piggy to Cry All the Way Home

GEICO’s little piggy is more annoying than convincing that you can save 15% or more with GEICO.

Summary

Commercial opens to the Geico dramatic Spokesperson.

Spokesperson: Could switching to GEICO really save you 15% or more on car insurance? Did the little piggy cry “wee! wee! wee!” all the way home?

Scene switched to a little piggy hanging out a car window with two pinwheels blowing in the air.

Little Piggy: Weeeeeeeeeeeeeee! Wee! Wee! Weeeeeeeeeeeeeeeeeee!

Scene switches to the driver of the vehicle and it looks like she is developing a headache. Scene changes back to little piggy.

Little Piggy: Weeeeeeeeeeeeeeeeeee!

We then see a child in the back seat of the car with little piggy, like the driver, the child is looking annoyed as well.

Little Piggy: Weeeeeeeeee! Weeeeeeeeee!

The SUV pulls up in front of a house and stops.

Driver: Max.

Little Piggy: Wee! Weee! Weeeeeee!

Driver: Maxwell!

Little Piggy: Yeah.

Driver: Your home.

Little Piggy: Oh, cool. Thanks Mrs. A.

Driver: Yeah.

GEICO Logo and website address pop onto screen

Announcer: GEICO, 15 minutes could save you 15% or more.

Point of the Commercial

GEICO’s point in this commercial is simple (so simple a caveman can understand, right?). That in GEICO’s world a little piggy does indeed go “Wee! Wee! Wee!” all the way home. Because they do, I guess GEICO can save you 15% or more on your car insurance. Well in GEICO’s world anyway.

What They Want you to Do

First, they want you to laugh. Once all those good feeling chemicals have been released in your body, maybe you will start to think that GEICO just might be able to save you money.

Finally, they want you to visit their website. This is the only point of contact that they offered in their commercial so this is where they want you to go. Besides, it is cheaper for them if you get a quote online than if you talk to an actual person.

My Opinion

My 12-year-old son talked me into reviewing this one because he loved it; which is great, because I didn’t. Yes, the commercial was funny, but I felt like the mom that was driving in the commercial and felt myself getting annoyed. It ended up being the perfect example that not all commercials are viewed by people the same way.

Whether a person likes the commercial or not depends on where they are in life and their background. This makes it hard for a company to please everyone and is why they create certain commercials to be targeted at specific audiences. It also makes it that much more impressive when a company creates a commercial that is liked across the demographics.

For the Geico piggy commercial I give it a thumbs down, but my 7th grader gives it a thumbs up.