GEICO Possum: A New (and Disturbing) “Easier Way to Save” Commercial

The GEICO possum commercial makes a good point that there are better ways to save money.

Summary

Commercial opens with a dad on a couch talking about the new family pet.

Dad: Well, the kids wanted a puppy, but they can be really expensive, so to save money I just found them a possum.

Scene switches to two kids in the backyard staring at a possum lying on the ground. The older boy nudges the possum with his foot and it does not move. The camera comes in for a close up of the possum and it looks dead.

Little Girl: Dad, I think he’s dead.

Dad: Probably just playing possum.

Camera goes back to the possum that still looks dead and then he jumps up and hisses at the kids. The kids jump back from the possum and shout.

Dad: There he is.

Dad has been grilling this whole time and doesn’t even look up from the grill for the entire incident.

Announcer: There’s an easier way to save. GEICO; fifteen minutes could save your 50% or more on car insurance.

Commercial ends on a white screen with the words “GEICO” and “GEICO.COM”.

Point of Commercial

This GEICO possum commercial is really similar to the “Can GEICO really save you 15% or more on car insurance” commercials. The only difference is that they are just changing the wording up to be that there are easier ways to save money. With GEICO, the point of their commercials rarely alters to anything else other than they can save you money.

What They Want You to Do

Contact GEICO.com for a rate quote is what they want you to do. Most of us could quote this in our sleep they use it so much. However, this phrase being memorized by drivers across the nation is good for GEICO. It means that when they are thinking about new insurance that they will contact GEICO for a rate quote.

My Opinion

Honestly, I find this GEICO possum commercial disturbing, but also funny at the same time. We don’t have a whole lot of possums where I live in Idaho, and they kind of creep me out for some reason. Now, give one to a child as a pet and have it play dead, and it gives me the creepy crawlies.

However, creepy possum aside, the commercial is funny. It also has a strong call to action like all of the other GEICO commercials and it is one that you won’t forget any time soon.

I give this GEICO possum commercial a thumbs up.