Grange Insurance Plays on Insurance Imitating Art

Grange insurance walks through the different stages of life in this commercial with an art analysis.

Summary

As we listen to the announcer during the commercial, the screen flips through different scenes of life, such as:

• Being with friends

• Spending time with our children

• Enjoying a hobby in our retirement

• Home improvement projects

Announcer: If you’re out there, doing what you do, the last thing you want is to worry about sketchy claims coverage from a cut-rate insurance company. When you go with Grange Insurance you’re working with a company that uses big, bold brushstrokes when it comes to claims. But, because we’ve made an art of handling even the smallest detail, we have a 96% claim satisfaction rate. To line up a Grange independent agent where you live, visit Grange Insurance.com.

Point of Commercial

Grange Insurance wants you to know how great their claims service is as compared to other “cut-rate” companies. They don’t talk about anything else other than this point for the whole commercial.

Because the whole point of having insurance is to cover you in the event you have a claim, it is valid to concentrate on this point alone. In addition, with how unhappy most people are with the claims process of their own insurance company, throwing in the 96% claim satisfaction rate is a marketing draw to attract that group of people.

What They Want you to Do

They want you to visit grangeinsurance.com to find yourself a Grange Insurance agent. They also want you to consider how satisfied you are with your insurance company’s claim service because they believe they can do better.

My Opinion

After initially watching this Grange Insurance commercial I was ready to give it a thumbs down rating. It was boring and the art comparison thrown in seemed a little corny. It wasn’t until I started to analyze the commercial that I found its strong points.

One, there is an initial art term thrown in the beginning (sketchy) to describe the claims service of other companies. Once I realized that, the whole art theme made a lot more sense. The only problem is that I didn’t catch it until I had watched the commercial 4 times, typed out what the announcer was saying, and then read back through it. Is a person watching the commercial once going to really understand that witty reference?

Two, concentrating on the claims part of insurance is smart. If you can’t beat them in price, tell potential customers why you are worth paying a bit more.

Reservedly giving this Grange Insurance commercial a thumbs up.