I Choose AAA – Tom’s Story

Tom’s story may be true, but it’s not compelling enough to actually make the switch.

Summary

This AAA commercial is a monologue given by AAA customer Tom Schwallie and his personal experience with AAA.

Tom: My name is Tom Schwallie and I’m a AAA member. My wife and I switched our home and auto insurance to AAA a couple of years ago and we’re really glad we did. Our agent made sure we had the right coverage for us.

When we needed to make a claim, the first things she asked, “Is everybody safe and are you okay?”. That meant a great deal to us. We all buy insurance hoping we never need it, but when we did it was clear that AAA was the smart choice.

Screen changes to white with “I choose AAA” and that AAA logo on it. Screen changes again to “Get your quote today” and AAA.com/quote.

Point of the Commercial

Customer testimonials are a very powerful marketing tool for companies. AAA insurance is using these to try and gain your trust through the positive experiences of other clients. They want you to think that if these other people have had great experiences, you will also.

Unfortunately, you do have to be careful about staged customer testimonies. This is not to say that the ones that AAA insurance is currently using are staged, but there are desperate and unscrupulous companies out there that do. (Trust me, as a writer I have been offered and turned down jobs to write these fake customer testimonials.)

What They Want you to Do

We have already talked about AAA insurance wanting you to think that if you switch to them that you will have just as great of an experience as the person you are listening to. If you are going to make the switch or at least contact them about possibly doing so, they want you to contact them through the internet.

AAA insurance offers no other way of contacting them in this commercial other than to get a quote through their website.

My Opinion

While customer testimonials are good tool to use to advertise, they are best when used in cooperation with an additional method of advertising. I was slightly swayed into thinking that AAA might be a good switch, but only while I was watching the commercial.

Once it was over I forgot all about it. The commercial was so simple that it was boring, and there was nothing there to make it last in my memory for the next time I start looking for new insurance.

Giving this AAA insurance commercial a thumbs down.