SafeAuto Insurance Wants Morenimum Cars

SafeAuto goes old school in introducing a new insurance program.

SafeAuto Commercial

Jingle Singers: Norm, for SAFEAUTO!

Norm Macdonald walks into the scene with two cars behind him. One is trashed and one is very nice.

Norm: What is the difference between this car, and this car?

Norm points to the nice car first and then the junker.

Norm: (pointing to the nice car) This one is owned by someone who is a little farther along in life; while this one is owned by someone who lives in constant fear of tetanus (pointing to the junker).

Now, SafeAuto can insurance both cars of course, but if you have something newer make sure to ask for our new “morenimum” coverage. More coverage, same great value.

Screen changes to a red road with a red car flying down it as Norm is still talking.

Norm: 1-800-SAFEAUTO. Drive safe, spend less

Screen changes again, this time to the SAFEAUTO logo, their 800 number under it, “Drive Safe Spend Less”, and finally the webpage safeauto.com/morenimum.

Point of the SafeAuto Commercial

SafeAuto Insurance has 3 objectives in this commercial.

First, they are going for funny by bringing in Norm Macdonald. Second, they are introducing a new product to the public. Third, they are trying to reach out to an older group of drivers to expand their customer base.

What SafeAuto Wants You to Do

SafeAuto is generally associated with younger, inexperienced drivers that are looking for just state minimum coverages. With this commercial, spokesperson, and new product SafeAuto is trying to attract the attention of driver’s 35 and older.

Most drivers over 35 are exactly at that place Norm is talking about. They are a little further along in life to have nicer vehicles now, and they are beyond the point of being able to protect everything they own with only state minimum coverages. Not only could they not protect everything, they are more likely to have a lienholder on those nicer vehicles that will require them to carry more than the state minimums.

Also, Norm Macdonald is someone that mostly the 30+ crowd can associate more with because of his time on Saturday Night Live. So they are wanted this specific group of drivers to at least want to find out more about SafeAuto.

My Opinion of the SafeAuto Commercial

I am feeling mediocre about this commercial at best. There is just something boring about this commercial that I just can’t pinpoint. But I did pull this one to analyze because it had Norm Macdonald in it and I remember watching him do the Weekend Report on Saturday Night Live. So SafeAuto did catch my interest with this spokesperson.

But, the commercial itself didn’t leave me wanting to find out more about this new morenimum coverage.

I would have to give this SafeAuto commercial a thumbs down for not peaking my interest and a thumbs up for bringing in Norm Macdonald.