The Natiowide Insurance Vanishing Deductible

Nationwide Insurance creates a great commercial that may be so good that it’s distracting.

Summary

Commercial opens with the Nationwide Insurance flag unfurling in the wind.

Announcer: In the Nation, we can’t make every annoying thing disappear.

Scene shows man looking in mirror disappointed and then surprised when his pot belly disappears.

Announcer: But we can eliminate deductibles.

The scene changes to an annoyed man in an airplane seat that is being used as a pillow by the man sitting next to him. The sleeping man disappears and the man left is surprised, but then smiles.

Announcer: Nationwide Insurance members who have vanishing deductible, get one-hundred dollars off for every year of safe driving.

Scene shows a busy city freeway at rush hour. All of the cars then disappear to the pleasure of the remaining driver left on the road.

Announcer: We put members first, because we don’t have shareholders. Join the Nation where deductibles go…….

New scene shows a well-dressed girl and her tattooed boyfriend in the front of a house where her disapproving father is looking out the window. The boyfriend and his car go *poof*. Father is shown with a smile on his face at the window once the boyfriend and car have disappeared.

Jingle: Nationwide is on your side.

Commercial closes with a blue screen and the Nationwide Insurance logo on it. Below the logo is 877-nationwide, local agent and jointhenation.com.

Point of Commercial

The commercial is Nationwide’s way of showing you how vanishing deductible works. They also had the same type of commercial with Danica Patrick and Dale Earnhardt Jr. when the vanishing deductible was first introduced.

What They Want You to Do

They want you to be impressed and visualize all your troubles disappearing. Once you realize that really can’t happen, then they want you to think how nice it would be to at least not have a deductible to pay if you were in a car accident.

If you listen hard to the commercial, there are also other perks to this program in additional to the vanishing deductible.

My Opinion

When I watched this commercial online I didn’t think anything of who the announcer was, and I watched the thing 3-4 times. It wasn’t until I heard the same commercial on the radio that I realized it was Julia Roberts talking. I am not sure if that is good or bad.

I am thinking that it is good because they captured my attention with what was happening on the screen. That means that there is a higher chance that I will remember the commercial.

However, this is also bad. I was so intent on watching what was on the screen that I wasn’t paying attention to what was being said. It also means that if asked later, I wouldn’t remember whose commercial it is. There is a little Nationwide logo on the screen for the whole commercial, but it is not really noticeable unless you are looking for it.

Overall, it is a good and I would have to give this Nationwide Insurance Commercial a thumbs up.