Top Ranked Insurance Company Websites

An insurance company website is the most important tool an insurance company can use to get and keep younger customers.

Research groups have made the choice of who their top insurance website selection is, who is your pick?

Do you realize that this current group of new drivers (born in the late 90’s) has never known life without the internet? They have never had long distance pen pals that they kept in touch with by writing a letter by hand, they text more than they talk on their cell phones and most of their business dealings (both personal and business) will be done through some form of the internet.

No, I am not anti-internet. In fact, I am just the opposite. I love the internet; I spend most of my day online for both personal and work. I will actually get online to try and take care of things (no matter what they are) before I will pick up the phone or leave my house to go and talk to someone.

It is for this new generation of drivers and people like me that has insurance companies scrambling to develop their insurance company website in order to keep our business.

The Need For An Insurance Company Website

For those that are lost on the whole concept of companies needing a website, here are two reasons why they are important. One, the insurance company saves money by having the consumer (you and me) get their own quotes online and perform their own policy maintenance online. Because we as consumers control this, the insurance companies can hire less people to help us with these items.

Two, younger consumers handle almost everything online (like I talked about earlier with myself). If an insurance company doesn’t have a website for me to get insurance quote from at 1 a.m. in the morning, I move on to the next company that does. Also being able to pay bills, print policy information and get basic information about my coverage needs to be available to me online for me to access when I need it. Generation X, Y and the millennium babies don’t like to wait for business hours before we can take care of our business.

The Top Ranked Insurance Company Website

Insurance company websites are ranked differently by the companies that do the ranking. For example, the Webby Awards are looking more for an entertainment and quality of design factor. Their 2011 winners had insurance company websites that were entertaining and taught about insurance, but had no value for someone that would already be a customer and needed to pay a bill.

On the other hand, the Web Marketing Associations WebAward bases their selection of the best insurance website based on: design, ease of use, copywriting, interactivity, use of technology, innovation and content. These categories are much more valuable to you and I as consumers. If you are wondering, they awarded American Family Insurance the best insurance website award for 2011.

Also in 2011, Key Lime Interactive rated not only insurance company websites, but mobile sites and apps that can be accessed by consumers. Their award went to State Farm and was based on feedback from users as to what they need and use the most with these mobile websites and apps. After the feedback was collected Key Lime Interactive then reviewed different mobile websites and apps to rank them.

How about you? Do you love your insurance company’s website or hate it? Share your thoughts in the comment section below on how you would rank your insurance company website.