Top Ten Hashtags for the Car Insurance Industry on Twitter

hashtags or pound symbols represent messages, topics and unique subject matter that you discuss

How today’s successful agents build relationships, brands and customer loyalty using these top ten hashtags in the car insurance industry on twitter…

Did you hear about the Actuary who won a recent industry award for his research on Tweets about major insurers?  Roosevelt Mosely Jr., a principal at Pinnacle Actuarial Resources, tracked tweets that mentioned State Farm, Geico, and Allstate, and then crunched the numbers he found.

Being an Actuary, it was in his blood to use his research to build a taxonomy of hundreds of identifying keywords such as the GEICO pig or State Farm’s Jake and then analyze the results.

While this type of research may seem like a waste of time to veteran insurance agents, it is actually a significant indication of how the industry is changing amongst the new generation of agents who have grown up using social media to connect with others and to self-promote.

Today’s successful agents forge connections with clients through electronic means.  According to the 2012 Insurance Journal Young Agents Survey, “75.2% have Facebook pages, 73.7% use LinkedIn, 28.5% use Twitter, 84.7% use smartphones, and 10% write blogs, all for work as an independent insurance agent.”

If you are one of the many agents out there who prefers using social media to attract clients to you rather than cold calling them, you are on the cutting edge of establishing and continuing client relationships, and delivering high value customer service.Certainly you are on Twitter, but how do you search tweets to stay connected to other industry professionals and potential clients?

Dawn Foster of fastwonderblog.com has a comprehensive 2 minute video that visually demonstrates how to run a list of Twitter keywords though Yahoo Pipes.  This is a more complex way of searching for #car insurance industry hash tags than using the standard Twitter search, but if you get the hang of it, this method can yield more thorough results.

When doing my own search on Twitter for popular #car insurance industry hash tags,  I took what I learned from reading about Mr. Mosely’s research, and I Did not search for #Progressive (too many political posts came up); Removed all punctuation and symbols (except # and @); Even tried searching some popular hash tags with misspellings intentionally included.

The 10 most popular industry hash tags I found in my research in September 2012 were:

#insurance

#risk

#fraud

#cheapcarinsurance

#autoinsurance

#reducecarinsurance

#carinsurancetips

#Geico

#Allstate

#StateFarm

What car insurance industry hashtags do you get good results searching for on Twitter?