Tow Mater, the Newest Fan of State Farm Insurance

State Farm and Disney partner up to plug both their products.

Summary

Commercial opens with Mater and Lightning McQueen rolling down the red carpet at the world premiere of the movie Cars (Disney/Pixar). The red carpet is lined with other cars photographing the two celebrities.

Lightning McQueen: So Mater, now that you are a big star you’re going to need an agent.

Mater: Yea McQueen, to get me into all them big parties and find me a shack in the hills and……..

Photographer takes Mater’s picture right in front of him and the flash startles Mater. He throws into reverse, hits a pole and the “Cars’ World Premiere” sign falls down on top of him.

Mater (yelling): Hey, I can’t see!

Mater takes off erratically and his tow cable shoots up in the air and hooks a lamp post. The cable tightens and Mater is lifted into the air, dangling in front of a State Farm insurance office. McQueen rolls up to the dangling Mater.

Lightning McQueen: Actually you need a different kind of agent; maybe a good neighbor.

McQueen glances at the State Farm agent window and the screen goes to the State Farm logo.

Announcer: Call a State Farm agent and get the good neighbor service you can count on-anytime, anywhere. And check out Cars the new Disney Pixar film, only in theaters.

Screen goes back to Mater and McQueen, with Mater still in the air.

Mater: I feel better already.

Screen pans quickly to the State Farm agent window to close the commercial.

Point of the Commercial

Okay, I have written quite a few of these insurance commercial breakdowns now and I know what I believe the point of the commercial is.

But, now it’s your turn. What do you think the point of this commercial is?

Think deeper than “To advertise State Farm”. There are some hints given in the rest of this post.

What They Want you to Do

They want you to laugh. I know that this sounds silly, but laughter instills a feeling of goodwill towards the item that you are laughing about. Many people that watch this commercial will have a more positive feeling about State Farm as compared to what they may have felt before seeing it.

They also want you to contact a State Farm agent, of course.

My Opinion

Love it! I’m a huge Disney fan anyway, so State Farm has already appealed to me on that level. I also found the play in words (agent) to be a very smart basis of the commercial. The best part was that it wasn’t done campy like so many of the cartoon commercials can get.

Giving this one a thumbs up.