21st Century Auto Insurance: Door Dings Fixed for Less

When all things are considered 21st Century shows that insurance companies are the same, except when it comes to insurance premium.

Summary

Commercial opens with a light blue car under the name of GEICO and a similar red car under the name of 21^st Century.  A man in a white jumper with the red 21^st Century logo on it and also wear a red hard hat with the same logo walks out on screen.

Announcer: How to choose the right car insurance made easy.  Start with two identical cars. One, covered by a leading insurance provider (man indicates to the car under the GEICO name), the other coverage by 21^st Century Insurance. Both cars have the same coverage, same low deductibles and……..

Man in the white jump suit takes a sledge hammer out of what looked like a musical instrument case.

Announcer: ….. oh, boy!

The man uses the sledgehammer to hit the front door of each car.

Announcer: The same door dings. Since both cars are covered (Screen shows the words “A Few Days Later”) both cars get the same repairs.  Here’s the difference, customers who switch over to 21^st Century save an average of 480 dollars every year.

Man pulls out a sign in the shape of a big red arrow pointing to the red car that says, “21^st SAVES $480”.

Announcer: If you’re switching from Progressive or Allstate, 21^st Century saves you even more.

Man switches sign to other hand and it changes from an arrow to a rectangle and says, “21^st SAVES $528”.

Announcer: why would anyone pay more for the same insurance? Why wouldn’t you pick up the phone today and compare for yourself? Call 21^st Century at 888-get-2121 (catchy number), 888-get-2121 or visit 21^st.com; 21^st Century auto insurance, the same great coverage for less.

Screen moves to an all red screen with the 21^st Century logo and motto.

Point of the Commercial

Although this is just another “were cheaper than the competition” commercial this one uses visual actions to bring the point home. 21^st Century shows us that all things can be the same from one insurance policy to the other as far as coverages and claims procedures. The only difference is, as they point out, that the price of their insurance is cheaper than the other guys.

What They Want you to Do

21^st Century would like you to give them a call for what your premium would be with them as compared to what you are paying now. They do a nice bit of advertising here to enforce you to call them also.

One, they show you their phone number. This enhances your visual memory of their phone number. Two, they point blank tell you to call them instead of leaving it up to you to figure out to call or not. Three, they tell you the phone number. Telling you the phone number enforces the visual memory of their number with an audio of the phone number. The fact that it is a “catchy number” also helps to enforce the audio memory.

My Opinion

I like this one. It could be because of that secret inner desire we all have to take a sledge hammer to a car (don’t tell me that if you were given a sledge hammer and told you could dent a car without consequence that you wouldn’t). It could also be because 21^st Century found a new, interesting way to tell us that they are cheaper than the competition. Honestly, it’s probably a mix of both.

Giving this one a thumbs up.