21st Century Insurance Calls in the Puppies

21st Century Insurance lets the puppies show you which insurance company to pick.

Summary

Announcer: Car insurance customer service reps, how can you tell whose are the nicest?

The commercial has started with the 21st Century guy standing in the middle of the screen between two crates. On either side of the crate is a lady in blue representing GEICO on his right and a lady in red representing 21st Century on his left. The 21st Century guy lifts the gates on the crates and puppies run out to the lady closest to them.

Announcer: Ah ha! Well, our competitors seems friendly and at 21st Century so does ours. See puppies don’t lie. But, drivers who switch from GEICO to 21st Century save an average of 508 dollars a year.

Puppies run from the GEICO lady over to the 21st Century lady.

Announcer: Smart puppies. 21st Century insurance, the same great coverage for less.

Singers: Digi digi digi digi digi digi digi digi 21st.

Puppy: bark

Screen changes to red with “21st” and “SAME GREAT COVERAGE FOR LESS”

Point of Commercial

21st Century plays up big on the cute factor here, but that is not the point of the commercial. The point of the commercial is like so many others in that they can save you more money than the other guy.

21st Century just happens to make their point by showing you that even cute puppies can make the right decision of which insurance company to go with.

What They Want You to Do

They want you to say, “Awwww, that’s so cute.” They want you to feel good, and then they want you to contact them and see if you can save money with them also.

The whole commercial they have both their phone number and their website on the bottom of the screen. You may have not noticed though because of the cute puppies.

My Opinion

Playing up on the puppies is a good idea. Aside from the adage “sex sells”, cuteness sells also.

I like this commercial as a consumer and I was also taken in by the cuteness. But there were two things that were really missing that could hurt them with this commercial.