Allstate: Twelve Days of Mayhem Song

Mayhem has a little Christmas present for you.

Summary

Scene Opens with Mayhem in a beautifully decorated room that’s ready for Christmas. He is standing in front of the Christmas tree with a present in hand.

Mayhem: It’s true what they say; ‘tis better to give than to receive. This time of year, I get really generous.

Mayhem opens the gift that he has in hand and the “12 Days of Mayhem Song” begins. The scenes are clips from previous Mayhem commercials all edited together to the song “The Twelve Days of Christmas”.

Song Lyrics with Clips:

“On the twelfth day of Christmas, Mayhem gave to me. Twelve trees a-rolling….” (Mayhem is strapped to the top of a vehicle as a Christmas tree. He rolls off into the street in front of another car.)

“…eleven streakers streaking….” (Mayhem is running down a football field with the middle front of him blurred out.)

“….ten toddlers screaming….” (Mayhem is sitting in the back of a vehicle in a giant, child’s car seat throwing things and having a toddler meltdown.)

“…nine maids a-jogging….” (Mayhem is jogging down the road with a pink headband and pink weights, winking at us.)

“…eight teens a-texting…..” (Mayhem is in the driver’s seat of a pink SUV that crashes into a parked car. He is wearing pink sunglasses on his head and tosses the cell phone that he has been texting on into the back seat.)

“…seven pipes a-bursting…” (Mayhem wearing his Santa hat is in the basement of a house and hits a pipe causing it to burst.)

“….six refs a-fleeing…” (Blue car crashes through a white picket fence.)

“….five blind spots….” (Mayhem is holding on to the side of a car laughing hysterically as it is spinning out of control.)

“…..four snowy roofs…” (Mayhem falls through the top of a snow covered garage.)

“….three shaky trees…” (Mayhem is jumping on a branch in a tree saying “Shaky, shaky, shaky”.)

“…two turtle doves…” (Mayhem releases two white doves into the air.)

“…and a GPS you failed to update” (A car crashes into a number of parked cars. Mayhem is in the front seat as the GPS system.)

Mayhem: Recalculating!

The final scene has Mayhem standing next to a burnt Christmas tree with a candle and a mischievous smile on his face.

Announcer: The holidays are Mayhem. Are you in good hands?

Allstate logo and the three ways you can contact Allstate appear on a black screen

Point of the Commercial

Allstate is capitalizing on the success of their Mayhem campaign with a montage of past commercials. If you notice though, most of the ones that were chosen were for car insurance. There are a couple of the homeowner’s insurance ones thrown in, but the car insurance holds the majority.

This can be for one of two reasons. One, they are trying to stay competitive in the car insurance sector and make a showing against companies like GEICO and State Farm. Two, the creators of the montage felt that the subject of the car insurance commercials fit in better for the lyrics. I personally, am leaning towards the first reason.

What They Want you to Do

Allstate closes the commercial with all three ways that you can get a quote from them, which is something that is not seen very often. With these commercials, a specific contact method is usually singled out. But, this is really just a general commercial that covers more than just one product so the multiple methods of contact were a good placement.

My Opinion

Just in time for Mayhem to spread some Christmas….um… cheer.

Giving it a Christmas thumbs up.