J.D. Power and Associates Say You Like Your Insurance Companies More. Really?

J.D. Power and Associates throws a wrench into conventional thinking by declaring that customer satisfaction with auto insurance companies is at an all-time high.

Would have rated your insurance company the same way?

J.D. Power and Associates have come out with another survey, and they say that you actually like your insurance company more than you did last year. No, I am not making this up. You can see the results of the survey yourself if you go to jdpower.com.

You may want to visit there anyway. Then you can see that I really haven’t lost my marbles.

What Exactly Did J.D. Power and Associates Rate?

J.D. Power and Associates had people rate their insurance company on five different things:

1. Price

2. Interaction

3. Policy offerings

4. Claims

5. Billing and payment

Each of these 5 things were initially rated separately. Once J.D. Power and Associates had those results, they then came up with an overall satisfaction rating.

Results of the J.D. Power and Associates Survey

The J.D. Power and Associates survey was rated on a scale of 1000 points. With 1000 being the highest rating you could give to an insurance company.

The overall satisfaction results came back at 804. As compared to 2011, the rating was up 14 points.

Price showed no improvement in satisfaction from last year. Not a big surprise there.

However, interaction with clients saw a 19-point jump up in satisfaction as compared to 2011. Even bigger was the 30-point jump in satisfaction for policy offerings. In short, people are most satisfied with how their insurance company talks to them about their insurance policies and what their insurance company has to offer them.

J.D. Power and Associates Results by Region

J.D. Power and Associates broke their survey down into seven different regions. The results are actually very interesting, as you can see which part of the country is most satisfied with their insurance.

Mid-Atlantic Overall Customer Satisfaction Rating: 807

Northeast Overall Customer Satisfaction Rating: 784

North Central Overall Customer Satisfaction Rating: 804

Southeast Overall Customer Satisfaction Rating: 814

Central Overall Customer Satisfaction Rating: 811

West (not California) Overall Customer Satisfaction Rating: 810

California Overall Customer Satisfaction Rating: 785

I am really not surprised to see such a low rating for the Northeast. That section includes New York and Massachusetts. Both of which have some of the goofiest insurance laws that I have ever seen. In fact, they were so bad that one of the insurance companies I used to work for refused to write insurance in Massachusetts.

Now that you have seen the survey results, let’s hear from you.

Do you agree with J.D. Power and Associates; are you happier with your insurance company?