Progressive Insurance: “No Hands in the Bundler”

Progressive shows how you can easily package together multiple lines of insurance in their “bundler”, just make sure to keep your hands out of it.

Summary

Commercial opens at the click of a mouse on the Progressive Logo to a man asking a question.

Man: What it that?

Flo: Oh, we call it ‘the bundler”. Let’s say you need home and auto insurance, you give us your information once online (Flo pushes BUNDLER button and the Bundler merges the home and auto boxes in the bundler together) and we give you a discount on both.

Man: Great.

Flo and the man look over to the side and there is a Progressive employee that is fumbling with something because he has boxes for hands.

Flo: Did I mention no hands in the bundler?

Flo waves at the employee and he waves back with one of his box hands, dropping what he was finally able to pick up.

Change to Progressive logo and vehicle.

Announcer: Bundling and saving made easy, now that’s Progressive. Call or click today.

Point of the Commercial

Writing multiple lines of insurance for a client and offering discounts on each policy for doing so is not a new concept. Almost every insurance company that writes in multiple lines offers this and they collect the same information all at the same time that Progressive is claiming they do.

What Progressive is trying to do is to make it look easier to get a quote on multiple lines of insurance with them as compared to getting quotes from other insurance companies.

What They Want you to Do

The commercial is targeting potential clients that have multiple lines of insurance that they may need to buy. The commercial only covered the auto and home insurance, but there are many lines of insurance that they write that you can bundle together.

Also from how the commercial opens up with a mouse click and ends with “click today”, Progressive is encouraging you to get your quotes online.

My Opinion

While this one is funny, Flo doesn’t seem to be her usual, over-the-top, perky self; which really makes the Progressive commercials for me. This commercial is also one of two versions that Progressive made of the same bundler commercial.

 The other version shows a half-horse/half-man Progressive employee that was created as a result of the bundler.  I find that the “no hands in the bundler” one is the funnier of the two and also seems more realistically humorous as compare to getting a man and a horse in the bundler.

Giving this one a thumbs up/thumbs down.